Application process for the winter semester 2019/20 has started





Summer School Program – 1 Week @ICN Campus Nürnberg – 18.-22. June 2018

The Summer School Program gives students the opportunity to discover France and Europe every year in June and July. This program is an academic, cultural and educational 4 week long trip for aspiring students from all around the globe and started in Metz, France with informative lectures and company visits.


Business Week 12th until 16th March 2018 in Nancy, France

During March of this year, our Bachelor 1 class got the chance to attend the annual Business Week of the ICN for the first time. The Business Week, which takes place in Nancy, gives us the opportunity to partake in additional courses, depending on our interests and passions. Furthermore, workshops regarding our performance and communication were offered at the ICN Campus Nancy. Besides of the activities at the campus, we were able to learn more about the city, its famous Art Nouveau style and the artists as well as rulers, who shaped the city into what it is today.


The sciene of success at Bionorica – 26. January 2018

It’s early in the morning as the ICN students in Brand Management make their way on the bus for their last company visit of the semester. Having previously visited Allianz, a global insurance company, and ProSiebenSat1, a national media company, it was time to switch gears.

Just a short trip from the ICN Business School in Nuremberg, The ICN students in Brand Management make their way to the Bionorica Headquarters in upper Bavaria. With its roots in Nuremberg and a rich history expanding 80+ years, Bionorica to this day remains family-owned. This is no small feat, given that the company is now a leading global manufacturer of herbal medicines (you might have heard of their signature product, Sinupret), with sites and partners on almost every continent. Its headquarters in Neumarkt symbolize the ethos of the company: integrating nature with technology. Not to mention, it’s one of the most sustainable office buildings in all of Europe.


The day in the life of a branding consultant – 25. January 2018

At the beginning of 2018, ICN was visited by brand expert and consultant, Dr. Judith Meyer from BrandTrust. With their headquarters in Nuremberg, and one of our very own (Madeleine Brey) starting there as an intern in the spring, BrandTrust was at the top of our company “wish-list!”

With offices across four locations in Europe, BrandTrust has emerged as one of the top management consultancies specializing in increasing brand attractiveness. And aside from what conventional wisdom might tell us, they don’t do this by advertising. Instead, the consultants at BrandTrust focus their efforts on creating connections: joining brands together with customers to create brand communities.


ICN’s Day @Pro7 – 24. January 2018

It was one of those rare sunny days in January: The perfect backdrop for exploring the exciting media world of ProSiebenSat1. Having been invited by one of the most successful independent media companies in Europe was indeed one of the highlights for the ICN students enrolled in the ‘Branding in Germany’ course. Yet, even I couldn’t anticipate just what the company had in store for us! We kicked off the morning with a vibrant introduction by the Employee Branding team – who convinced us all of the importance of “doing what we love.” And no doubt, that is exactly what the ProSieben employees are doing!


ICN Explores Allianz – 19. January 2018

Walking up to the historical buildings of Allianz, located adjacent to the famous Englisch Garten in Munich, you get the sense you are being transported to another time and place. The simple, yet modern elegance of the offices make it easy to lose sight of the fact that you are in one of the world’s oldest and largest insurance companies and financial service providers in the world. Yet nonetheless, here we are. Following the invitation from Christiane Hach (Head of Communications at Allianz Investment Management), the MSc students in Brand Management headed south to experience a day in the life of an ‘Allianz-er’.